My Kind of Business

5 Strategies to Attract Clients to Your Business Without Using Social Media

In this third episode of My Kind of Business, Alex explores what it really takes to attract clients — without constantly relying on social media. If you’re tired of feeling like you have to show up online every day just to stay visible, this conversation is a breath of fresh air.
Alex shares a different approach to marketing — one rooted in real connection, confidence and consistency. Whether you’re feeling burnt out by the algorithm or just want to diversify how you grow your business, this episode offers simple but powerful ways to build visibility, trust and momentum off the screen.
If you’ve ever wondered, “How do I find clients when I don't want to be online 24/7?” — this one’s for you.
What we cover
00:00 Introduction to Client Attraction Beyond Social Media06:28 The Power of Networking for Client Connections15:16 Engaging Through Events and Workshops21:05 Direct Outreach: Personal Connections Matter
Takeaways
Social media is not the only way to find clients
Networking should focus on genuine connection, not selling
Referrals are one of the most effective and underused strategies
Hosting events helps you showcase your expertise and build trust
Collaborations can introduce you to aligned audiences
Direct outreach shows you care and builds meaningful relationships
Strong client attraction is rooted in relationship-building
Following up is where real connection deepens
Personalised outreach is more effective than mass messaging
Your clients are waiting for you beyond the scroll
Sound Bites
"You don’t have to rely on social media to grow your business.""Relationships build businesses — not just reels.""Sometimes the most powerful strategy is a message in someone’s inbox.""You already have people in your world who would love to work with you."
Connect with Alex
Join the next Business Connection Online Networking Session:https://alexmccarthycoaching.as.me/businessconnectionsession
Instagram: https://www.instagram.com/alexmccarthycoaching/ Facebook Community: Join hereLinkedIn: https://www.linkedin.com/in/alexmccarthycoachingWebsite: https://www.alexmccarthycoaching.com

From Nannying to Networking: Jo Bolton from Flourish Socials on Building a Fun, Flexible Business

In this second episode of My Kind of Business, Alex McCarthy chats with Jo Bolton — co-founder of Flourish Socials — about her unexpected path from aspiring childcare worker to creative entrepreneur.
Jo shares how she entered the world of business through network marketing, eventually transitioning into social media management and founding Flourish with her best friend and business partner, Becki. The pair now support women-led businesses to grow online with confidence and authenticity.
Jo opens up about navigating imposter syndrome, losing clients, the joy of community and finding balance between nannying and running a business. It’s a warm, honest, and down-to-earth conversation filled with real insights, encouragement, and reminders that you don’t have to do this alone.
What we cover00:00 Introduction and Jo’s early dreams02:28 Getting started with network marketing05:35 Transitioning into social media and that first client10:28 Starting Flourish with her best friend14:05 Balancing two careers with intention17:29 Celebrating milestones and feedback19:33 Learning from the highs20:27 Facing challenges and building resilience24:27 Protecting your time and energy35:06 Advice for those just starting out
Sound Bites"I was winging it all the time.""Why did we ever do this alone?""You can't pour from an empty cup.""Just go for it.""We did it — and we’re going to do more."
More about Jo & Flourish Socials
Hi, I’m Jo — one-half of Flourish Socials. I help women-owned businesses grow and thrive online by taking the stress out of social media. With a mix of creativity, strategy, and a deep love for content creation, I help my clients show up in a way that feels authentic and impactful.
My journey into social media started over four years ago when I built my own business online. I quickly saw how many business owners struggled with content, consistency, and confidence. When my best friend Becki shared the same passion, we teamed up — and Flourish was born.
At Flourish, we offer flexible, personalised support through content creation, platform management, and strategy sessions. We love working with different industries — from fashion boutiques to fitness studios — helping every brand tell its story and connect with its audience.
We believe social media can feel easier, more effective… and even a little bit fun.
Website: www.flourishsocialhub.co.ukInstagram: @the.flourish.social.hubEmail: flourishsocialhub@gmail.com
Connect with AlexJoin the next Business Connection Online Networking Session here; https://alexmccarthycoaching.as.me/businessconnectionsession
Instagram: https://www.instagram.com/alexmccarthycoaching/Facebook Community: Join hereLinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/Website: https://www.alexmccarthycoaching.com/
 

The Identity Shift of Becoming a Business Owner: What No One Prepares You For

In this episode, Alex McCarthy explores the powerful — and often emotional — identity shift that happens when you step into business ownership. She unpacks the inner challenges that can arise, from imposter syndrome and perfectionism to self-worth struggles and uncertainty.
Alex shares why letting go of your old identity is essential for growth, how to start truly owning your new role, and practical mindset shifts to support you along the way. If you've ever felt like you’re not “there yet” as a business owner, this is your reminder that transformation is messy, but you’re exactly where you need to be.
 
What we cover:
00:00 – Why identity matters so much in business02:53 – Common struggles new business owners face05:47 – Redefining your self-worth outside of your business09:12 – Embracing uncertainty and releasing past roles12:05 – How to integrate the old you with the new14:59 – Practical steps to strengthen your business identity18:12 – Trusting the uncomfortable process of transformation
 
Takeaways:
Your identity shapes how you show up and take action
The shift into entrepreneurship can feel empowering and disorienting
Imposter syndrome is totally normal – but it doesn’t get to drive the bus
Your business outcomes don’t define your worth
Language matters – speak as the business owner you already are
Growth often means grieving who you used to be
You are the creator of your opportunities
 
Sound bites:
"My worth isn't tied to my business outcomes.""Surround yourself with a supportive network.""You are the creator of your opportunities.""Your new identity is already within you."
 
Connect with Alex:
→ Join the next Business Connection Online Networking Session: https://alexmccarthycoaching.as.me/businessconnectionsession→ Instagram: https://www.instagram.com/alexmccarthycoaching/→ Facebook Community: Join here→ LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/→ Website: https://www.alexmccarthycoaching.com/
 

Welcome to My Kind of Business

If you’ve ever felt like the business world is full of cookie-cutter advice that doesn’t really fit you, this is the podcast you’ve been waiting for.
I’m Alex McCarthy, a Certified NLP Mindset Coach and Business Mentor, and I created My Kind of Business because I wish this podcast had existed when I was starting out.
Business isn’t one-size-fits-all and success doesn’t follow a straight line. That’s why this podcast is all about real stories from a diverse range of business owners, sharing the ups, downs and everything in between.
Each week you’ll hear honest conversations with people in business from all walks of life - plus my monthly deep-dive solo episodes where I’ll break down mindset shifts, marketing strategies and how to build a business that actually works for you.
If you’re a small business owner, freelancer, or creative who’s ready to ditch the ‘one right way’ and build a business on your terms, hit subscribe and join me on this journey.
🎙 My Kind of Business launches Tuesday April 8th with new episodes every single week.
Let’s build something incredible together 🚀